What is Funnel Marketing and How Does it Boost your Real Estate Business by 10x?
Hello real estate companies, where are you currently? The industry is thriving worldwide, and you might still be lacking in ways you would have never imagined. Are you struggling to get clients for your business? Why is it happening? Simply because you lack in funnel marketing, which then moves ahead to less number of leads.
This blog is your sign to work on funnel marketing and learn why this activity is significant for your business!
Funnel Marketing: How Does The Entire Procedure Work?
Consider a funnel as a chart. Now let’s say that you have a set of audience defined, and you wish to target them via different social media platforms as well as emailers; all of them are sent out, but why aren’t you receiving attention from the audience? They do not click on those ads, and all the efforts meant for later are put to a STOP!
The customer journey could begin with a social media post or an email, and once you’ve piqued their interest, take them on a path to convince them to join your database. After they’ve completed this, you may begin your marketing campaign. If someone visits your website or follows you on social media, they’ve already started their trip, and it’s up to you to decide how you’ll engage them and provide them with the information they seek.
The first step in connecting to your prospects is to raise the brand image, including positioning your brand to provide the required solutions. After satisfactorily increasing brand awareness, the next step is to intrigue your audience’s interest in what your business has to offer.
A business can achieve this through various strategies, including providing factual information through content creation, video production, and maintaining an active social media presence.
The global real estate business is fiercely competitive; you must keep up with the latest tools to expand your prospective leads and network by continually marketing yourself and your company. One type of digital marketing that outperforms the others is email marketing. The backbone of your email marketing strategy is your email list, which contains prospects interested in learning more about your offerings.
Your company will not have email marketing unless you have a data list. When you’re ready to begin email marketing, you’ll need to select the appropriate software and funnel. Emails are crucial, as we all know, but we don’t send bulk emails. We only send emails to persons who have signed up for our newsletters or become leads due to our initiatives. We send a series of emails to people who complete our forms.
The email automation begins; we send them a thank you email for subscribing to our e-alerts. Then it goes ahead to sharing feedback, followed by the latest email on the blog, and then goes to the latest properties listed with us. If they engage early, we ask them for a testimonial and send a mail requesting them to refer to a friend. But what if they do not subscribe in the first place?
Funnel Remarketing: What Does That Look Like?
What if they do not open the first email? Don’t worry; the email automation is always set so that the customer will receive another mail after three days. If they still do not open, they come into the CRM and receive the ads on their social media platforms, Google and YouTube. In the case of YouTube, they see the storytelling video advertisement, corporate videos of the company, or concierge/open house adverts.
But, in the story for social media and Google Ads, the procedure is on the lengthier side. A weekly automation campaign is run where on day 1, the target audience views a branding post or video, and on the second day, they see the campaign we’re targeting them for and get insights on the property with the same. Furthermore, they see storytelling imagery on the third day, i.e., the second post.
After all, they see a third post related to the brand, again a post coming out on the fourth day. Finally, on the 5th day, the target audience sees a concierge or an open house post. This cycle keeps on repeating from time to time given the time until the receiver subscribes to the alerts and emails, linking themselves to the organization and showing interest.
The Overall Mantra: How Is The Customer’s Journey?
Knowing this fact, the funnel’s main aim is not just to bring traffic but it effectively emphasizes building brand awareness. The customer’s journey begins once the funnel is created on Facebook, LinkedIn, Twitter, and other social media platforms. A fair share of the traffic will come in from the blunt end — it will straightaway go on the website and utilize the tracking tools. You can even monitor their journey by Facebook & Instagram pixels, LinkedIn tags, Google Tags, and Twitter tags.
If the funnel is maintained and created correctly, you’ll also be able to track the kind of property they require. If they are actual leads that can convert into clients, all of these will go to your email funnel. The customer journey starts from here, and whatever happens ahead is through email marketing and remarketing. But, you need to effectively and efficiently note all the details regarding the target audience — only then will you be able to engage with them and create a buying scenario with them.
In Conclusion: How Simple, Yet How Impactful!
This is what funnel marketing is all about! You make a few efforts to understand the best way for you and spend some time creating the form, the emailers, posts, the landing page, and the perfect funnel software for you! But the systematic process doesn’t take much of your brain after a while.
So, are you going to use funnels soon? If you want more details, get a copy of this insightful book that covers the nitty-gritty of real estate marketing today!
